How to Dress Your Beach Resort Staff for Success

Thanks to its long, sandy beaches, the pristine, blue ocean and delightfully sunny weather, Australia is one the most popular tourist destinations in the world. So, it goes without saying that it’s also a country with a high number of beach resorts. As a result, being in the resort industry can only be lucrative if you’re able to stand out from the crowd.

While there are many obvious ways you can set yourself apart from the high competition, such as a having great location, attractive and clean rooms and delicious food, you mustn’t overlook the little details. And one such detail is your resort uniforms. The right uniforms will convey professionalism to guests, promote your business and make your staff feel more comfortable while performing their duties. Here are some tips on how to choose a resort staff uniform design that works for you.

Consider the Character of Your Resort

There’s a world of difference between a holiday resort for families with kids and a beach hotel specialising in team building, corporate events and conferences. Your resort staff uniform style should be in line with the atmosphere in the resort. For a relaxed family hotel, consider uniforms that are less formal and convey a more playful message, showing that your place is all for fun. For instance, you can pick T-shirts with tropical motifs. On the other hand, if you’re running a resort aimed at attracting business people, your uniforms should also be smart and business-like, consisting of neutral or subdued colours.

Pick Fabrics Which Are Beach Resort-Friendly

While picking the right style of uniform is important for leaving a good impression on guests, picking the correct fabrics will have a number of benefits for your staff. The right materials will not only allow you to get the most out of your uniforms, but they will also help employees stay comfortable. Remember, your staff will need to move around constantly, often in outside conditions which can get very hot in the summer. With that being said, look for breathable and moisture-wicking fabrics, such as cotton and linen. Garments made of these materials are known for offering exceptional coolness and freshness during hot and humid weather. If your employees can stay fresh and comfortable on the job, there are also more likely to perform better and be positive and friendly when engaging with guests.

Don’t Forget to Add a Personal Touch

Once you’ve nailed the main clothing pieces, you can be free to add accessories which can add a personal touch and help showcase your brand. You can do so with the help of scarves, apron straps or bow ties in your brand’s colours, pins with your logo, or embroidery with your motto. By bringing in a more personal touch, you can make your staff’s uniforms more memorable.